Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, slot car racing, and action figures.
During the 1980s, Matchbox began to switch to the more conventional plastic and cardboard "blister packs" that were used by other die-cast toy brands such as Hot Wheels. By the 2000s, the box style packaging was re-introduced for the collectors' market, such as the 35th Anniversary of Superfast series in 2004 and the 50th Anniversary of Superfast in 2019.
Products currently marketed under the Matchbox name include scale model plastic and die-cast vehicles, and toy garages.
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