Walt Disney Imagineering Research & Development, Inc.,[1] commonly referred to as Imagineering, is the research and development arm of The Walt Disney Company, responsible for the creation, design, and construction of Disney theme parks and attractions worldwide. The company also manages The Walt Disney Company's properties, from Walt Disney Studios in Burbank to New Amsterdam Theatre and Times Square Studios Ltd.[2] in New York City. Founded by Walt Disney to oversee the production of Disneyland, it was originally known as Walt Disney, Inc. then WED Enterprises, from the initials meaning "Walter Elias Disney", the company co-founder's full name.[3] Headquartered in Glendale, California, Imagineering is composed of "Imagineers", who are illustrators, architects, engineers, lighting designers, show writers and graphic designers.
The term Imagineering, a portmanteau, was introduced in the 1940s by Alcoa to describe its blending of imagination and engineering, and used by Union Carbide in an in-house magazine in 1957, with an article by Richard F. Sailer called "BRAINSTORMING IS IMAGination engINEERING". Disney filed for a trademark for the term in 1989, claiming first use of the term in 1962. Imagineering is a registered trademark of Disney Enterprises, Inc.[4]
