Naomi Shimada

Naomi Shimada is a British model, advocate, and author of Japanese and white descent. She made her name speaking out against the oppressive body standards of the fashion industry. Her candid admirable and relatable approach to her career and the world around her have seen her amass a large social media following. Now she’s committed to shedding light to social causes close to her heart and keen to push the conversation forward to what it means to be a full individual out in the world. She is a mental health advocate for the BBC, as a model she has starred in campaigns for Nike, H&M and the Gap, and she has been featured in The New York Times, Vogue and The Observer. Her first book, co-authored with journalist Sarah Raphael: ‘Mixed Feelings - Exploring the Emotional impact of our digital habits’ was published in 2019. Naomi is the host of 'Beauty Fix with Naomi Shimada’ and ‘Obsessed with Killing Eve’ on the BBC. In the spring of 2021 she hosted a discussion for TED on the relationship between anxiety and social media which has had over 200,000 views.